Charm bracelets are suddenly trendy again
Charm bracelets are suddenly trendy again
It's official: charm bracelets are back, and they're cooler than ever. These nostalgic pieces of jewelry are jewelry's answer to the phrase "wear your heart on your sleeve." Each charm represents something unique about your personality or identity, and the way you want to be perceived by others. For many of us who grew up in the '90s and '00s, charm bracelets were either a DIY childhood project or something we dreamed up from brands like Pandora and Links of London.
Welcome back to that world: Gen Z is rediscovering Pandora charm bracelets on TikTok, friends are flocking to charm bars for a social activity, and charm bracelets are popping up both in real life and online. Whether they're stacked on arms, attached to bags, or even used as decoration on shoes, we're seeing charms everywhere.
A trend with historical depth
Charm bracelets have deep roots in luxury fashion. Chanel brought them to the catwalk in the 90s, often paired with playful chain belts and layered necklaces. At Versace, maximum jewelry, including Medusa-inspired charms and vintage coin bracelets, has been a signature for decades.
But it's not just nostalgia that's driving this trend. According to shopping app Lyst, searches for charms have increased by 150% in the past six months. Charm bracelets from MM6 Maison Margiela have seen a 300% week-on-week increase, while Dior has seen explosive growth of 750% month-on-month.
From childhood memories to modern art
Ian Charms, a brand known for its colorful and playful designs, has had huge success with its “Charli braxcxlet” – a charm bracelet inspired by Charli XCX. The bracelet includes dice, hearts, aliens, motorcycles and spiky gel ball beads that bring back childhood memories. These types of unique designs have not only been a bestseller for the brand, but have also created a strong connection between customers and the designer, Lisa Sahakian.
Why we love charms
Charm bracelets are more than just jewelry – they are a personal expression. Each charm tells a story, whether it’s a gift from a special someone, a memento from a trip, or something that reflects a part of yourself. This personal aspect, combined with the visual play of moving and sparkling charms, makes them a favorite for both nostalgics and those looking for something unique.
Make your own or find vintage treasures
For those inspired by DIY, making your own charm bracelets is a fun way to express your creativity. Social media is overflowing with ideas, and TikTok has made it a trend to create and share your own designs. Alternatively, vintage markets can be a great place to find unique charms with history – whether it’s from classic Italian charm bracelets or retro styles from the early 90s.
What can we expect in the future?
Charm bracelets are more than just a passing trend. With big brands like Dior and MM6 Maison Margiela embracing them, and celebrities like Julia Fox wearing them in videos for Vogue, there's no doubt that charms will continue to shine. Whether you prefer minimalist metal jewelry or colorful beads, there's no limit to how you can use charms to create your own style.
